So, on the day before the US election Donald Trump was given a “1%” chance of winning.
The rest, as the oft-used phrase goes, is history.
But how did he do it? How did he pull off one of the greatest surprises in US election history? What were the key parts of his strategy that turned the odds so unexpectedly (and seemingly so suddenly) in his favour?
Actually, as with so many unexpected successes, it revolved around something we should all do more of when it comes to developing a successful strategy: research!
In Mr Trump’s case, his team’s research clearly determined three key opportunities for success:
- the profiles of those who were most likely to vote for him in the battlefield states
- the profiles of those (in the same regions) who would vote for him if he appealed directly to them, and
- the issues that these groups valued the most (and therefore would be most likely to vote in support of)
Now, whether you agree with Mr Trump or not, and thanks to the way the Electoral College system works, it proved a winning strategy.
Once this data was collected, his campaign focused on delivering clear, simple and easily understood messages over, and over, and over again. They poured their resources into the things they knew (or, at least, could be reasonably sure of) would deliver the outcomes they sought.
Well, we all now know what happened next.
But what does this tell us about building a successful business strategy?
Three key things:
- keep it clear and simple (remember the equation: simple + clear = effective) so that everyone understands it (and so can easily ‘buy in’ to it)
- focus on a clear and defined end result that you’re aiming for (of course, making sure it is realistic), and
- every step between where you are now and where you want to get to will require clear decisions to be made, so make sure you make them whenever they are needed
And, above all, make sure you do relevant research beforehand!
To find out more about how to build a successful strategy for your business, please contact me:
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© Adrian Malpass 2016. All rights reserved.