I am often asked what networking is ‘about’.
Needless to say, there are as many views on networking as there are networking events, just about everyone wants to get more from their networking, and those who say it ‘isn’t working’ for them are usually the ones who go about it the wrong way.
So, here is a very quick selection of hints and tips I have picked up over the last 28 years…
Firstly, let’s look at how networking goes wrong.
Networking is NOT:
- About collecting as many business cards as you can
- About selling there and then!
- About constantly blowing your own trumpet
- About dominating conversations
- About being a robot
Now, the simple, easy things you can do to get your networking right!
- About building mutually effective, productive relationships
- About listening and being genuinely interested in the people you meet!
- About reminding people you exist (N.B.: they WILL forget from time to time!)
- About getting to know others and letting others get to know you
- About being ‘real’
The most effective networks contain these (at least) – which ones are you?:
- Highly respected, well-connected, pro-active referrers
- Regular, repeat customers
- Great value, reliable suppliers
Remember, building a great network that works for you and those that are connected to you is like being in the centre of an onion. Try to build layers of people you know – get to know 10 people well, and let them get to know you well too, and they will each remember you to 10 others as they network.
So spending the time and effort to build 10 really good relationships, could increase your network by 100 connections.
Especially remember most of all that networking isn’t all about you! Refer and connect those in your network who you have good reason to.
To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:
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© Adrian Malpass 2015-18. All rights reserved.