Tag Archives: managing growth

19 (yes 19!) reasons to work with an Executive Coach

As a professional Executive Coach and Mentor, probably the one question I am asked most often is, “What would executive coaching do for me and my business?”.

Well, to help answer that question, here’s a simple list of just some of the ways executive coaching can make a difference to you, your career, and your business:

  1. Completely bespoke solutions: a professional Executive Coach will work with you to develop solutions that are as unique as you are, ensuring they completely ‘connect’ with you and so deliver the results you seek
  2. Clarity: an Executive Coach will help you find far greater clarity in the areas you work on together
  3. Focus: your Executive Coach is fully equipped with the tools and experience to improve your focus in the areas you choose, significantly improving your performance
  4. Ownership and responsibility: working with you to develop a thoroughly defined ‘picture’ of the scope of your ownership and responsibilities, and how you interact with them
  5. Direction: by bringing together many of the elements listed here, your Coach will help you develop a clearer direction that ‘fits’ with you in the best way possible
  6. Self-awareness and awareness of others: your coaching sessions will significantly enhance your self-awareness, and your awareness of others, improving your understanding of how you, and especially your emotional states, influence your behaviour, and how you observe, interpret, and respond to those same states in others
  7. Confidence: your Coach works with you to improve your confidence by bringing together all the elements listed here
  8. Purpose: your Coach will help you understand what your purpose is – what you are here to do (or be)
  9. Improving your leadership: your leadership is a constantly moving, developing skill set which your Coach will help you understand and build on in the best way for you
  10. Improving your decision-making: every great leader is a great decision-maker too, and utilising coaching to establish and understand the decisions you make, will deliver decisions of much greater quality
  11. Empowering your beliefs: our beliefs can drive us forward, but also hold us back too. You Executive Coach will help you understand your beliefs, how they influence your life and work, and what you can do to work ‘with’ them rather than being held back by them
  12. Results: your Executive Coach will facilitate you achieving genuine, worthwhile results!
  13. Reflection and learning: your coaching sessions will allow you a dedicated, completely confidential space to reflect and learn
  14. Motivation and action: when you have greater confidence in your direction and understanding, you feel more motivated to take the actions required to move you forward. Coaching clearly facilitates this
  15. Values: eliciting your core values (the fundamental, life-long ‘building blocks’ that make you the person you are) could well be one of the most valuable exercises you undertake with an Executive Coach
  16. Vision: one of the key elements a professional Executive Coach can do for you, is to help you develop and fine-tune your vision
  17. Emotional support, and truth/honesty: your Coach will help you take a long, ‘hard’ look at yourself, but in a place where such ‘deep’ exploration can be undertaking in a thoroughly supportive ‘space’
  18. A confidential ‘sounding board’: the very best leaders and executives all need someone who they can confidentially share anything with, collaborate on sharing their knowledge and experience, and who is outside of their family and social circles
  19. Confidential and dedicated support: for improving your knowledge, skills, experience, abilities, and understanding

Remember, a professionally qualified and experienced Executive Coach possesses an extensive range of tools, experiences, and abilities that are all specifically focused on working closely with you in delivering the unique solutions that move you forward with clarity, focus, direction and motivation.

N.B.: one recommendation I would always make is for you to always, always, always choose an Executive Coach who is genuinely professionally qualified. Take a look at my blog article ‘Choosing the best business coach for you’, which contains tips for choosing a great coach.

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2017. All rights reserved.

What is the best communication style for you and your business? Easy! The simplest!

How often do you read something only to find yourself trying to work out what the author is trying to explain?

Have you fund some writers write in such a complicated style that you struggle to understand what they mean?

Or, potentially worst of all, you lose interest and stop reading any further?

Yet, the ability to communicate effectively is arguably one of the most important skills to have…in all walks of life!

First of all, let me emphasise that I am no ‘writer’ by any stretch of the imagination! In fact, far from it! Given the choice, I much prefer working with numbers than words.

But, I do have to do a lot of reading in my work: articles on the latest developments in leadership, executive coaching, business psychology, and emotional intelligence for example, plus a wide range of, often lengthy, client documents.

So, I get a fairly good opportunity to experience many different writing styles, and have learned that effective, engaging communication is all too rare.

All too often, I end up reflecting on what I have been reading, and realising how I struggled to understand its content, or how I lost interest in it, or how the information was presented in just too complicated a way.

The end result? The writer doesn’t get their ‘message’ across, and the ‘reader’ doesn’t retain any information (or, frequently, doesn’t even read far enough through the document to reach the information).

The solution?

I firmly believe in keeping things simple, so simple it is. Simple works!

Probably the easiest way I can explain this is by using my very simple ‘formula’ (which I have mentioned before in blog articles). When it comes to communication:

simple + clear = effective

It works! Trust me!

Keep your communication simple, and keep it very clear, and it will be effective.

Even better news is that you can apply this simple ‘formula’ to almost any aspect of your work or personal lives where communication is needed.

A few examples:

  • leadership
  • management
  • job applications
  • writing to those ‘long lost’ relatives
  • etc

But, this simple approach is nothing new.

Back in 1986, professional excellence expert and professional coaching originator Timothy Gallwey developed this:

The performance of any ‘system’ (examples include: communications, or a machine, or a business, or even a human) is equal to its potential (which is always 100%) less the influence of the things that interfere with (and therefore reduce) that potential.

So, there you are!

If you really want your communication to work, keep it simple, keep it clear, and it will be effective.

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2017. All rights reserved.

Drop your obsession with ‘being in busYness’!

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Have you noticed there’s something of an obsession among ‘business people’ to be seen as constantly, and dare I say chaotically busy?

There seems to be an almost unwritten ‘law’ that telling everyone you meet how excessively busy you are is somehow good for their business.

But what does it actually do for their business? What messages does it send out? Is it really what current and potential customers want to hear?

Most importantly, are these people just busy being busy, or are they actually busy being productive? There is a huge difference!

I’ve made a study of over 100 micro businesses over the last 2 years, and here are the conclusions.

Unsurprisingly, the people who are busy being productive are very much in the minority – typically just 1 in 10 at best.

The remainder are, quite literally, busying themselves with what they consider is ‘being busy’, yet have very little output to show for their efforts.

In many of these cases, they have a firm belief that filling their time with what they consider to be “essential” or “important” tasks is good for their businesses, sends out a positive message, and as a result they are “too busy” to do other things (which would improve their productivity).

But what are the causes of this obsession with busyness?

Well, from the businesses I have looked at, it’s fundamentally about being disorganised – poor diary/time management, not prioritising the necessary tasks, not thinking clearly about being productive instead of just being busy, and consistently not understanding the full requirements of each task (including what they would deliver, how long they would take to complete, what the whole task requires, and so on).

So, how can you improve your productivity and free-up more of your time in the process?

Try these 3 steps:

  1. Make a list of your essential tasks first. Then note down everything you need to complete each task (and I do mean everything): whose help/input you will need, what materials and other resources you need, deadlines, etc, then work out how long it will take to complete fully.
  2. Prioritise these tasks – simply compare each task with all the others, and decide which task in each comparison is most important. The number of ‘wins’ from each comparison that each task gets, gives you your prioritised list – the more ‘wins’, the higher the priority.
  3. Give yourself feedback on how successfully you increase your productivity – do you estimate enough time, do you remember everything that each task requires, how is it benefiting your customers and your business, and so on?

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

What Makes Customer Service So Difficult (for so many)?

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How many organisations, not least the ones we all have to deal with (e.g.: utilities, local councils, etc), just can’t wait to tell us how good their customer service is?

Or should that be how good they think their customer service is?

In reality, just how good is it?

Remember – the most important ‘rule’ of customer service is simply…give your customers exactly what they want.

Because? Because they want what they want!

I know that sounds obvious, but how many companies (of all descriptions) actually do that?

Answer: not enough!

Achieving genuine excellence in the field of customer service really is not difficult.

It may be an old, and well-worn adage, but little things really do make the difference. Solid, simple, clear thinking is vital to success – one of the easiest things to do, and yet is so often not done!

No doubt you remember K.I.S.S.? Keep It Simple (Stupid)!

Some years ago I was being spurred on to create a new attitudes, behaviours and skills development programme simply called ‘Customer Connected®’ – driven by my frequent poor experiences, as a customer, when dealing with all sorts of organisations.

Here’s an example of poor service I received recently:

I am a member of a certain health and fitness organisation (yes, tough to understand I know!).

As always, they let me know, in a letter in the post (!) a few weeks in advance of when my membership is up for renewal. Thanks for the reminder. Well done.

Now, you would think that letter would let me know the best membership deal available for my needs and, just for a bit of further information, what other membership options are available, wouldn’t you?

After all, it’s a great opportunity to grab a bit of ‘one-to-one’ with the customer and show them how much you want to meet their needs, and is so easy to do.

But no!

Firstly, the letter contained two spelling mistakes, four simple grammatical errors (commas and apostrophes in the wrong place/missing, etc). Inexcusable!

But even worse was that the letter contained absolutely no information about what my membership renewal options were, didn’t actually tell me when my current membership expired, and then asked me to contact them to discuss it!!

In other words, the emphasis was on me, the customer, to do their work for them to get what they should be providing me with in the first place!

Appalling! Bad move on the customer service front! Very bad!

Important: the company failed the simplicity test – as one deal runs out, letting the customer know of the best deal they can provide, rather than writing to them with no information at all, takes exactly the same amount of effort! So do it!

So, I checked the company’s website, only to find I cannot renew my membership online! This is 2015! The world is online! By now I, as a customer, am distinctly unimpressed!

So I grab the phone. After a few minutes of being ‘held’ in a telephonic abyss, I eventually get to speak to a human being. Who promptly enters into a written ‘script’, and tries to explain all sorts to me, absolutely none of which was of any relevance, instead of actually listening to what I wanted! Dear, oh dear!

It turns out that the staff who are directly interfacing with their customers cannot, repeat CANNOT attend to anything that the customers might want if it doesn’t fit with the very limited range of services that are available on their computer.

Yet two-thirds of customers ask for something different!

To cut this story short, it turns out that the ‘best’ membership deal is actually one of their standard products. Great. So why doesn’t your website and your letter say that?

Another addition to my poor customer experience!

Can my membership be renewed there and then? Yes. Great! At last!

So, what infathomable reasons are there for me being forced to experience this level of poor service when providing all of the information in the letter would have made me a happy customer straightaway?

Goodness knows what the real answers are to that question, but, in essence, they missed a major and so simple an opportunity to deliver great service.

Somebody, somewhere in that organisation approved the letter, designed the website (or, rather, didn’t design it), purchased and configured the telephone system, employed the customer ‘service’ personnel, and trained them not to serve the customer – all of which costs considerable amounts of money!

Or, to put it another way, adds enormous cost to the business. Cost which has to be recovered through their charges to customers, let alone the frustrations inflicted on the customers themselves.

So, if the original letter had simply advised me of their best deal, instead of nothing at all, quite a few of those additional costs could be avoided, allowing lower charges for customers or more money for investment, and, most importantly of all, much happier customers.

The lesson from all this?

However much your customer spends with you, however much interaction you have with them, and however valuable they are to you and your business, keeping them happy really isn’t difficult! Just think clearly from their position and give them exactly what they want!

For some reason, so many organisations have an overwhelming and inexplicable desire to take something really simple and make it as complicated as they possibly can. Madness!

If you really value keeping your customers happy (and happy customers tend to be profitable ones) – please, please, please don’t do it!

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

Networking: the centre of the onion!

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I am often asked what networking is ‘about’.

Needless to say, there are as many views on networking as there are networking events,  just about everyone wants to get more from their networking, and those who say it ‘isn’t working’ for them are usually the ones who go about it the wrong way.

So, here is a very quick selection of hints and tips I have picked up over the last 28 years…

Firstly, let’s look at how networking goes wrong.

Networking is NOT:

  • About collecting as many business cards as you can
  • About selling there and then!
  • About constantly blowing your own trumpet
  • About dominating conversations
  • About being a robot

 

Now, the simple, easy things you can do to get your networking right!

Networking IS:

  • About building mutually effective, productive relationships
  • About listening and being genuinely interested in the people you meet!
  • About reminding people you exist (N.B.: they WILL forget from time to time!)
  • About getting to know others and letting others get to know you
  • About being ‘real’

 

The most effective networks contain these (at least) – which ones are you?:

  • Highly respected, well-connected, pro-active referrers
  • Regular, repeat customers
  • Great value, reliable suppliers

Remember, building a great network that works for you and those that are connected to you is like being in the centre of an onion. Try to build layers of people you know – get to know 10 people well, and let them get to know you well too, and they will each remember you to 10 others as they network.

So spending the time and effort to build 10 really good relationships, could increase your network by 100 connections.

Especially remember most of all that networking isn’t all about you! Refer and connect those in your network who you have good reason to.

Good luck!

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

Your Business Growth TEST

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Are you ready to grow your business?

Do you really want to grow your business?

Let’s see!

Simply answer YES or NO to the following questions:

1) Do you readily accept and learn from both successes and failures? YES or NO

2) Will you change your business habits and practices if doing so will secure your growth? YES or NO

3) If required, are you committed to employing others and/or recruiting suitably skilled and experienced associates? YES or NO

4) If justified, are you willing to borrow money, or put in more of your own money, to grow your business? YES or NO

5) Are you completely committed to giving your customers exactly what they want (at the very least)? YES or NO

6) Will you strengthen your business by investing some or all of its profits back into the business? YES or NO

7) Will you invest in appropriate professional services to bring the necessary skills and experience into the business and enhance your success even further? YES or NO

How did you do?

If you answered YES to every question, you are definitely ready to grow your business now – and I can help!

If you answered YES to at least four questions, you might well be ready to grow very soon – and now is the time we should work together to plan your next steps.

Of course, I’m just a phone call away, and ready to help you and your business succeed.

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

The elephant in the room: Engagement!

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Engagement.

Perhaps one of the most important skills for anyone in business, or any other part of life for that matter, is the ability to genuinely engage with our fellow humans.

For the purposes of this article, I will look at what is required for great engagement from an emotionally intelligent aspect.

The understanding of emotional intelligence (‘Ei’) and its influences continues to develop apace.

There are key, measurable elements of Ei that contribute significantly to our ability to thoroughly engage others, and I have described four of these below.

Firstly, let’s look at awareness – how aware we are of our own feelings telling us what we want, like and need, and how well we balance that with how aware we are of others’ feelings telling them what they want, like and need. Keeping our ‘self awareness’ and ‘awareness of others’ in balance is essential to high levels of engagement, and key to developing our Ei.

Can you tell when you’re ‘having a bad day’? What effects does it have on you in terms of your emotions, your thoughts, and how it influences how you behave?

Now, can you tell others’ emotions, and adapt your thoughts and behaviour accordingly in order to engage them successfully?

The next to look at is your ability to connect (sometimes called ‘personal connectedness’ in Ei journals) – how well you create and build significant connections with others by sharing yourself with them. Really, this is self-explanatory, although the ‘sharing yourself’ is more about letting the listener know you’re a ‘genuine’ human being with interests, habits and foibles, just as they are.

Then there is authenticity (sometimes called ‘invitation to trust’) – how well you invite others to trust you.

If you analyse what builds trust, it is mainly because the other person displays their principles (which they stick to), they are reliable (they do what they say they’re going to do), they’re consistent (in terms of their views and their behaviour), and you get a chance to ‘know’ them (reassuring you that they’re a ‘real’ person, not a robot!).

How well do you demonstrate your principles, your consistency, your reliability and let others get to ‘know’ you?

Your success at engaging others depends on it!

Finally, for this article, is how you build trust with others accurately.

In simple terms, we should build trust in others based on the evidence they present to us. The key is to start from a ‘neutral’ point – neither mistrusting, nor over-trusting, but allowing trust to build based on the evidence.

This ‘carefully trusting’ position allows you to build trust more accurately in others. If you trust them appropriately, your willingness to openly engage with them is higher.

So there you are, four relatively simple elements of Ei, all of which, with practice, will substantially enhance how well you genuinely engage others, and, essentially, how engaged they will feel with you and how much more effective that relationship will be.

 

(based on the Ei Model developed by JCA Global Limited, and the book “Emotional Intelligence @Work” by Jolyon Maddocks)

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, including using emotional intelligence, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

Hear today, gone tomorrow!

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Do you hear? Or do you listen?
The difference could be the key to your success!

Have you noticed how our ‘world’ is increasingly full of ‘noise’?

How it is getting harder to filter out only the information you really need?

Well, developing your listening skills might just be what you need to be more selective in which information you pick out from the ‘noise’, how completely you communicate (especially beneficial with your customers), and how you can significantly enhance the success of your business and personal relationships.

So, how well do you actually listen? Would you say you are a ‘good listener’?

Most people say yes to the latter. Yet, when was the last time you were really, properly listened to?

Listening is something we all believe we are, or can be good at. But, even though it is one of the most important skills to develop, it takes a great deal of skill and practice to do well – and genuinely good listeners are not as common as we hope, are they?

Just reflect for a moment what it feels like to be genuinely listened to. Good isn’t it?

If any of you have received any coaching, the chances are you will have experienced good listening at first hand – as long as your coach is professionally qualified, that is! (Professional coaching qualifications include listening skills development and assessment).

So, if genuine listening is so important to virtually all aspects of our lives, why do so many wish we were listened to ‘better’?

Basically, it’s because we all identify with listening, but listening skills development is rarely experienced, and most people don’t realise how good (or poor!) their listening actually is.

To turn your listening from good to great, here are three of the ‘main’ listening styled for you to practice:

Level 1 Listening – often termed ‘me too’, or ‘internal’ listening

  • Where the listener is relating how the words of the speaker are relevant to themselves and  their own experiences
  • Focus is on the listener, not the speaker – listener concentrates on and ‘looks’ at themselves
  • It’s all about the listener – what’s going on around them, their own judgements, feelings, etc
  • It’s the listening level for the speaker where they are giving out information on themselves, own experiences, issues
  • Indication of Level 1 Listening is when you’re seeking more information – answers, explanations, data
  • Level 1 Listening is when you listen to your ‘self-talk’ – hearing oneself saying “I knew that!” to oneself, implies Level 1 Listening is occurring

Level 2 Listening – often termed ‘attentive’, or ‘focused’ listening

  • Where the listener is actively concentrating on the speaker and what they are saying, and little attention is paid to the surroundings or ‘outside world’
  • The listener is not concerned with their own experiences, thoughts, feelings, or opinions
  • There is no impact from the listener’s self-talk
  • The listener is able to detect the ‘wider message’ from the speaker – picking up their emotions, tone, intonation and pace of their voice, and expression
  • At this level, the listener is more able to receive the energy and information from the client, and reflect it back without taking anything from it
  • At this Level, the listener is more able to respond in a manner that will be conducive to relationship development, and be able to receive the impact of their response to the speaker, and collect the information from the speaker’s reaction, which will, in turn, allow the listener to provide greater impact/benefit for the speaker

Level 3 Listening – often termed ‘global’, or ‘intuitive’ listening

  • Where the listener is able to listen as if they and the speaker are at the centre of their ‘universe’ in a ‘complete’ listening environment
  • The listener collects information from all directions, using all of their senses as detectors, at once
  • The listener is so ‘in tune’ with the speaker and this listening environment that they can use all of their senses – hearing, sight, smell, etc – and allow their intuition to raise their awareness of the ‘complete’ picture that the speaker is bringing to the conversation
  • A competent listener switches between Level 2 and Level 3 Listening to ensure a complete ‘picture’ of the conversation, as this permits a full, 360° view of it and facilitates the most beneficial listening and thinking environment

Give them some practice with everyone you meet, and see what a difference they make.

Please let me know how you get on!

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

All those little changes add up!

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Undertaking change to any extent can often be scary, disruptive, destabilising.

So make it easy on yourself!

Start mentioning the word ‘change’ in a business, and you will hear a strange noise.

It’s the sound of just about everyone within earshot running for cover!

We change many things in our lives almost every day, so what makes business change so unwelcome?

Obviously, change, by its very nature, is destabilising, disrupting and can create uncertainty for a while (at least), to mention just a few of its qualities. But, especially if it is designed and delivered well, change can be one of the most rewarding, motivating and success building actions both you and your business can undertake.

So, how can you deliver change without scaring everyone away, or creating chaos, or storing up ‘hidden’ issues that just cause problems in the future?

Here’s a few simple tips:

  • Only make changes if they are genuinely needed, or if you are certain they will deliver real benefits
  • Identify the actual changes needed without allowing your emotional connection to it, and others’ resistance to change, to influence your judgement unduly
  • Always, and I really do mean always plan change
  • Design a clear, simple ‘change plan’ with defined, measurable tasks and targets, and clear key dates and timescales
  • Implement the plan a little at a time – small changes quickly add up and are far less disruptive, and far more likely to be ‘bought into’ by everyone in your team and business
  • Resist the temptation to do too much too soon
  • Once you have confirmed each change is working, implement the next step
  • If your change plan isn’t working, have the courage to change it

Remember!

The success of your change will also require excellent communication, at every step, with absolutely everyone affected by it.

So remind yourself of this easy communication ‘strategy’:

simple + clear = effective

Eliminate the waffle and your chances of success will increase significantly!

Good luck!

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.

To grow, think clearly!

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Growing a business can feel like you’re in a sea of confusing information.
But only if you let it!

Some businesses seem to grow all by themselves, some seem to take a bit of a push, and some seem to take a disproportionate amount of effort to grow even a modest amount.

But, in reality, they are all doing, broadly speaking, the same things, it’s just that they need to alter the balance between the core elements of growth.

So, firstly, let’s look at what gets growth going:

  1. of all the things a business does, identifying which one gets the most attention from existing and potential customers
  2. how that product/service can be made even more appealing to even more people
  3. how the changes can be tested to check that they really work
  4. how you can let everyone (and I mean everyone) know about it

Let’s take these simple steps in order…

 

Step 1: which business activity gets the most attention?

Remember, this is not what you think gets the most attention, but what actually gets the most attention – not always the same thing!

So keep it simple – ask your customers, ask those who show an interest in your business, ask anyone that pays attention to your business.

There’s an awful lot of free ‘data’ out there that people are eager to let you have – so don’t be afraid to ask for it.

 

Step 2: how can you make it even more appealing?

Easy!

Ask everyone, “What would make this better?”.

Remember (again), that the key is to understand how your customers, and potential customers see your business’s products, and which they are most likely to buy.

So , your customers are the best ones to ask.

 

Step 3: how can you test to check the changes work?

Get back to those who gave you the valuable feedback…

“What do you think of this?”

 

Step 4: how can you let absolutely everyone know about it?

This is where you have to be a bold! Even if it does feel a touch uncomfortable.

Have a think about how many opportunities you have to let everyone know about your new/improved product/service…

Your website

Emails

Business cards

Your network and at networking events

Local/national press

Offering to do interviews with radio, TV, etc – especially effective at a local level, who are always looking for good interviewees

Among many, many other opportunities

 

To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a business, please contact me:

t: 01242-672440

e: click here

© Adrian Malpass 2015-17. All rights reserved.