When was the last time, in business, that you said, “No!”, and meant it?
It doesn’t happen very often, does it? Not least because we have all been led to believe that saying ‘no’ at any time in business is a bad thing.
Wrong! Wrong! WRONG!
Saying no can have a number of beneficial effects for both you and your ‘customer’ (the person you are saying it to). Here are just a few:
- it has the effect of ‘re-setting’ your thought processes, typically allowing you to reconsider the situation from a different perspective
- the ‘customer’ will usually not be expecting it, and they, too, will think more comprehensively about the situation, and
- sometimes, it is simply the right answer, so say it!
New thinking = new results!