Business alphabet: I is for…Interesting!

Have you noticed how some messages, emails, posts or documents get far more attention than others? What makes them so interesting?

Actually the more interesting any document or message the more likely it is to have one particular quality about it – it makes the communication ‘human’.

The key is that a huge majority of ‘readers’, especially in a business context, want to feel assured they’re connecting with another human being, not a ‘robot’ or faceless entity.

So give your messages, posts, emails, etc, a ‘human’ element, let them know it really is YOU writing it, and they’ll be more interesting to more people.

To find out how I can help you deliver sustainable growth for your business, please call 01242-672440.