Whenever I mention working out useful business goals, it is often met with ‘slopey shoulders’ and wrinkled noses.
However, the importance of goals should not be underestimated. They provide very valuable opportunities to motivate yourself and your team, and how you connect with them. They provide focus that everyone involved can look towards.
Specifically, when setting your goals, make them stretching but realistic, and double-check that completing them will provide real benefits for all who contribute to them.
Also, look to have a range of goals: short-term goals for completing within the next month, medium-term up to a year, longer-term a year or more.
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