Can you believe the GlosBiz® initiative started 7 years ago with a simple, rather random tweet?
It was the first time the #GlosBiz hashtag had been used, and the rest, as they say, is history (well, sort of, anyway).
From that ‘standing start’, it has grown into Gloucestershire’s largest business network, with its networking breakfasts and business lunches consistently rated “the best business events in the county”.
But, I am often asked what has made it so popular, so successful, so well-known?
So, here are just three ‘principles’ that I always try to apply in business, and especially to the GlosBiz® initiative.
1) Customers want what they want – so give it to them!
For me, this goes back to Stan Davis’ great book “Future Perfect”, which I first read around 25 years ago. Since then, I have firmly believed that main ‘rule’ of worthwhile customer service is simple – give them exactly what they want!
When it comes to business networking, by far the most valuable thing I have learned is to give people the chance to build relationships, to be themselves, and to get to genuinely know others.
They do not want to be told what to do, where to sit, when to swap business cards, and so on, for the simple reason that they are perfectly capable of doing those things for themselves!
2) Treat everyone you meet equally (no matter how hard it is, sometimes)!
As I am sure you can understand, I meet many, many business people, and one key element of the GlosBiz® success story is that no matter who they are, what they do, or what size their company, I always try to treat them all the same.
Needless to say, when I’m wearing my ‘GlosBiz® hat’, I don’t always get it ‘right’ – but I am only human!
It can also be quite a challenge to do this consistently…and I’m sure you know what I mean?
3) Stubbornly resist temptation!
However hard you try, there will always be things that get you attention and tempt you to alter the ‘winning formula’ you have worked so hard to build.
Don’t do it!
No doubt, you have heard the adages, “think twice, act once”, and , ”if it ain’t broke, don’t fix it”?
Always, always, always stick to what you know works best, keep it as simple as possible, and remind yourself to think clearly at all times.
GlosBiz® is a registered trademark.
To find out more about how I work with business executives, leaders and owners to maximise their potential and success, and the benefits of professional executive coaching and mentoring, particularly in developing leadership, strategy and growing a successful business, please contact me:
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© Adrian Malpass 2017. All rights reserved.